News
CardSmart Announces New Marketing Platform
MORRISTOWN, NJ February 5, 2006 – CardSmart Technologies, Inc formally announced today that it has successfully launched its next generation Marketing Loyalty Customer Relationship Management (CRM) platform called Legato™. It can be used in a variety of marketing related applications, including loyalty, customer and membership management programs.
According to David Fisher, executive vice president and CTO of CardSmart Technologies, “The Legato platform has many features and functionality and is unique in that it can be customized for the end user, based on that end user’s particular requirements.”
The Legato™ Loyalty CRM Marketing Program has been designed to be easily integrated within an existing legacy environment, including front end POS systems, payment networks and back end data storage facilities. Or, it can be deployed as a stand alone system.
The patent pending Legato™ platform was created from over ten years of practical experience in transaction and marketing data management. The system features state of art communication elements such as the ability to generate marketing campaigns via e-mail, text messaging, voice calling and digital print interfaces. Automated marketing events can be created and executed in minutes or run on user defined schedules. The Internet based and supported program is hosted on a highly secure network of geographically dispersed servers.
Legato™ enables companies to establish a more loyal and individualized relationship with their customers. Information derived from the program allows marketers to develop a better understanding of customer purchase behavior and demographics.
Mike McClain, President of the company adds, “Retailers and marketing companies, from the largest to the smallest of organizations, use the system to identify and target customers or prospects with personalized marketing campaigns. The platform has built-in applications for monitoring campaign reach and effectiveness, thereby providing its own metrics and diagnostics. It also offers marketers a broad range of other tools including customer research surveys and reward management. From a marketing perspective, our experience to date indicates that there is very little that the system can’t do.”
The Legato™ platform supports a wide range of innovative applications including:
Marketing companies use the system in a number of business segments from retail automotive to restaurants to recreational markets with millions of cardholders and members.
Legato™ can be deployed using any type of token including plastic cards and key tags, or not use a token at all. It can be configured to work on practically any terminal or POS system.
CardSmart Technologies is a premier provider of total solutions for ID card-based marketing and security applications. The company provides whatever is necessary to ensure the successful performance of its products and services. This includes project consultation, software development, hardware integration, installation, training, fulfillment services and follow-up technical support.
CardSmart Technologies has operations and representatives in New Jersey, the Carolinas and Florida. In addition, there are a number of authorized partners and resellers of our technology throughout North America.
Contact Information
Corporate Offices
CardSmart Technologies, Incorporated
http://www.YourCardSolution.com
e-mail sales@YourCardSolution.com
