MORRISTOWN, NJ June 11, 2008 - CardSmart Technologies announced today that more than 5 million people are enrolled in the various loyalty marketing programs it supports. The platform that manages the Marketing Loyalty Customer Relationship Management (CRM) Software is known as Legato™.
This is a significant milestone for the company, which launched the Legato™ platform in 2006. It is used by marketing organizations throughout North America to support sales efforts in automotive dealerships, the auto aftermarket, restaurants, convenience stores, gasoline retail, golf courses, and association membership management, among other sectors.
One of the unique features of the program is that it can be customized to the specific needs of the end using organization, no matter what market it serves. Marketers can identify and target marketing efforts to specific customers or prospects in very cost efficient and effective ways. Customized reporting allows the system to create its own metrics, enabling users to easily see how it is working, how it can be modified to become even more effective, and what the overall return on investment is.
The Legato™ feature set includes "one to one" marketing tools, advertising and marketing campaign template builders, e-mail and text mail engines, interfaces for digital printing and direct mail, voice calling and other media options. Legato™ is a secure Internet hosted solution, easily managed with user friendly navigation tools.
The newest Legato™ features include:
CardSmart Technologies is a premier provider of total solutions for ID card-based marketing and security applications. The company provides everything necessary to ensure the successful performance of its products and services, including project consultation, software development, hardware integration, installation, training, fulfillment services and follow-up technical support.
CardSmart Technologies has operations and representatives in New Jersey, the Carolinas and Florida. In addition, there are a number of authorized partners and resellers of our technology throughout North America.